Golden Gate [X] Press

The related article #1

ASI Farmer's Market struggles to succeed
by Aaron Harris Freifield
April 22, 2008
http://xpress.sfsu.edu/archives/news/013120.html

This article basically says that participating farmers are facing finacial issues such as low earning to keep registering this farmer's market. And, its reason is a lack of consistant buyers and student's tendenacy to not have excess money.

Findings:

• Students love to browse their products, but only those who have enough cash at the moment purchase items.
• Each semester ASI pays $1,500 to license and register the market.
• ASI and farms believe it has been successful as long as they are connecting with students.
• Big funs purchase items at ASI farmer's market ever week.
• Edith's Gourmet Baking Company seems to scceed since their items are suited to students' instant need.
• At least many students know the items lining on the market are all organic and local, and understant the importance of meeting who your food come from.

Thoughts:

• ASI Farmer's Market is actually attacting a great deal of attention from a small group of students, especially those who have already been interested in organic and fresh food or have some kinds of knowledge about the advantages of locally grown foods. This projects should attract not only those students but also the students who do not show any interests or concerns.
• The new method should be fit into students' lifestyle on campus. It should catch their eyes and minds and encourage them to take action. Like, students buy a pastry and bread at Edith's Gourmet Bakig Company in their break time or free time between classes.
• We all know the fact that organic and local foods are good for us and environment, but a lot of people do not know how. If ASI wants to educate students the values of consuming local foods, they should give students some information, not just providing the space.