Sep 28, 2010

Food Mile

The average distance that food has traveled from its source to your table is anywhere from 1000 to 3000 miles.

By Stonestown website

Stonestown Farmer's Market

Last sunday at 9am, I have visited Stonestown Farmer's Market for my research. This market named for Families by SFweekly. Here is more information about Stonestown Farmer's Market.

The official website by Marin Agricultural Institute:
http://www.agriculturalinstitute.org/index/getMarketDetails?type=Markets&id=20090528140518.active

SFweekly article:
http://www.sfweekly.com/bestof/2010/award/best-family-oriented-farmers-market-1983669/

Almost all vendors has a nameboard informing where their farms or store are located.
however, the only thing we can know at there is "address", not how far their product traveled to get here or how much the benefits actually can be gained.

This place has a great variety of organic bread. However, we can hardly see where those bread come from. Actually, this type of information system cannot raise our awareness of consuming local foods.

Next store's nameboard has easy-to-read infomation about the store, and many other vendors have the same type of nameboad. But again, does all customers check them out? They must choose what to buy by looking at their items, not looking at the nameboads.

The following picture is the only one which has store's infomation with a map just next to their products. This sign can catch our eyes and get our attention.


Close to the map, we can see where we are at now and how far their store are located from here.



And, this is another example attracting my attention. This is the information which tells us the place where we can find their products around our area, so that we do not have to come here to buy their apples every Sunday but we can buy them anytime we need.

The findings I was able to get at this market were valueble facts for further research.


Sep 23, 2010

Carbon footprint

What is carbon footprint?

Carbon Footprint (noun)


the amount of carbon dioxide and other carbon compounds emitted due to the consumption of fossil fuels by a particular person, group, etc.


by Oxford dictionary


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To get just a basic acknowledgement about carbon footprint, visithttp://en.wikipedia.org/wiki/Carbon_footprint



Where are you from Mr. Banana?

"Well, you can guess where."

"I'm from Ecuador. "
What part of Ecuador?
"I don't know, either. I do not know how far it is from here in San Francisco."


I got you for 19 cents today.
Are you sure you cost only 19 cents?
How much should I pay for the damege to our environment in order to buy you for 19 cents?

Sep 22, 2010

Literature Research

These textbooks are used in ENBS331 Grobal Environmental Crisis.

They might be possible materials for my research since some of readings are related to agricultural issues such as carbon footprints.

"MANIFEST FOR A NEW WORLD ORDER" author: MONBIOT
"LIMITS GROWTH: THE30-YEAR UPDATE" author: DONELLA H. MEADOW
"WORLD IN MOTION" author: KROLL
"PATHS TO GREEN WORLD" author: CLAPP

Golden Gate [X] Press

The related article #2

Farmer's Market expands its offering
by John Blomster
August 29, 2010
http://xpress.sfsu.edu/archives/life/015112.html

Brief: ASI Farmer's Market is going along on the right track. These days, it has been trying to go beyond sinple food sales, creating a healthy student life, which should be ASI's true sake.

Findings:
  • ASI Farmer's Market starts cooking demonstrations.
  • ASI goal is "to create student life on campus and encaurage students to eat and live in better way," and to change how studnets look at things and what students do.
  • Another statement about their goal is educating students about "the interconnectedness of the mind, body and stomach by incorporating nutrition workshops, cooking demonstrations, and free yoga sessions in addtion to the usual selection of local and organic fare."
  • To make resources available on campus is important for students to get involved.
  • This kind of market is the first one in California state University system.
  • ASI's action has been bolstered by Aveeno and Organic Garden Magazine, and they have recieved $2,000.
  • Instead of charging for a space, ASI is asking venders to price down their items in order for students to be able to purchase those items more.

Thoughts:
  • ASI can educate students about the velues of consuming local foods in many ways, not just by selling local foods on campus but by gathering people and getting their attraction.
  • In order for us to live healthy and well, our earth and land has to be healthy. Their goals are all connecting the environmental matter eventually.
  • How many students know about the farmers market on our campus was really innovative and famous? Why don't many students care about that? Is it because the farmers market is pretty much small-scaled?
  • How many students who buy a bag of kettle popcorn concern about their healthy living and the value of choosing local foods?

Sep 21, 2010

Golden Gate [X] Press

The related article #1

ASI Farmer's Market struggles to succeed
by Aaron Harris Freifield
April 22, 2008
http://xpress.sfsu.edu/archives/news/013120.html

This article basically says that participating farmers are facing finacial issues such as low earning to keep registering this farmer's market. And, its reason is a lack of consistant buyers and student's tendenacy to not have excess money.

Findings:

  • Students love to browse their products, but only those who have enough cash at the moment purchase items.
  • Each semester ASI pays $1,500 to license and register the market.
  • ASI and farms believe it has been successful as long as they are connecting with students.
  • Big funs purchase items at ASI farmer's market ever week.
  • Edith's Gourmet Baking Company seems to scceed since their items are suited to students' instant need.
  • At least many students know the items lining on the market are all organic and local, and understant the importance of meeting who your food come from.

Thoughts:

  • ASI Farmer's Market is actually attacting a great deal of attention from a small group of students, especially those who have already been interested in organic and fresh food or have some kinds of knowledge about the advantages of locally grown foods. This projects should attract not only those students but also the students who do not show any interests or concerns.
  • The new method should be fit into students' lifestyle on campus. It should catch their eyes and minds and encourage them to take action. Like, students buy a pastry and bread at Edith's Gourmet Bakig Company in their break time or free time between classes.
  • We all know the fact that organic and local foods are good for us and environment, but a lot of people do not know how. If ASI wants to educate students the values of consuming local foods, they should give students some information, not just providing the space.

Problem and Purpose Statement


The Problem Statement

Associated Students, Inc. of San Francisco State University has established a Farmers Market on campus, yet struggles to educate students about the advantages of locally grown foods and the values this creats for our carbon footprint.

The Purpose Statement

The purpose of this study was to research and develop a method for informing students of the benefits of consuming local foods while reducing our carbon footprint.

Sep 4, 2010

DAI505 Fall 2010



Hello, my name is Tomomi Yamada, an international student from Japan. Everyone calls me "Tomo," so I'll go with that.



I have been studying a wide range of Industrial Arts as interdisciplinary, but more focused on Graphic design. Furthermore, I always love watching and taking a picture of Food or something looking so sweet. Like someone always has an inspiration by Music, by Nature, or by Literature, Food inspires me the most. I see beauty and vitality in there, which gives me a creative mind.






The first influence on my choosing this field must be an experience of my childhood. My parents got me into Art school when I was in 1st grade, in addition to an elementary school. In the place, children at any ages, from a 1st grade to high school student, stay and draw free with a professional artist at the same floor. Of course, she taught some techniques for drawing, but never forced to do. So, my canvas was my creative world where I can express any thoughts and feelings as drawings.


After I had studied there for 10 years, I just quit anything related to Arts since my interests headed the other way. However, when I took a graphic design class in a community college, my past encouraged me to get back to the field. Besides, I was more fascinated by designing than Arts.




The vision in my life has been getting obvious these days. Since last December, I have been in Japan for a "job hunting." And fortunately, I got a job in an ads creation company, in Tokyo. I hope I could get a planning position and provide positive influences on our society. Especially, I am very interested in an eco-friendly approach, so I desire working on those kinds of event, products, and business someday. In order to make those things real, I have to finish this class and graduate from SFSU this semester, which is my first step for the future.

Finally, the six key words which describe me will be mild, flexible, assiduous, positive, happy, and PEACE.


What makes you happy? - shot on 5DMKII from Jon Rawlinson on Vimeo.